The Minna Parikka flagship welcomed everybody to fall down the rabbit hole for good 12 years. Located in the heart of Helsinki you could find a centre stage for playful and surreal designs, inviting customers of all walks to fulfill their dreams and feel empowered.
In 2012 a new, bigger and finer Flagship Store opens its doors in Helsinki’s CBD shopping strip, Aleksanterinkatu.The store was known for its stunning seasonal window displays that you couldn't pass without a smile.
Over 80 square meters of delicious colours and the widest selection of Minna Parikka treasures – you could even find a mirrored kissing booth! The store served as a shoe lovers paradise until the very closing of its doors in July 2020.
“Visiting the store would double the Minna Parikka experience. It was like putting a cherry on top of the cake – or a heart on top of a shoe”
In 2016 the hit bunny sneaker hopped it’s way around the world bringing attention and international fame for the brand. Soon the name Minna Parikka was on everyone’s lips. The super-popular shoes were sold in countless of prestige shops around the world - Harrods, Selfridges, Liberty, Harvey Nichols, I.T, Lane Crawford, Luisa Via Roma, Le Bon Marché, La Rina Scente, Level Shoe Heaven and Saks Fifth Avenue to name a few.