S/S20: It’s My Party (and I’ll cry if I want to)

The Minna Parikka brand is turning 15. And like any passionate and determined millennial, the brand is more driven than ever to make its mark, on its own terms. It's My Party is the designer’s celebration of the journey so far - of vulnerability, brave choices and finding independence.

“I want to make the everyday more magical. Create things that women embrace as an extension and expression of their own personality. I admire every woman who has a warrior inside.”

- Minna Parikka

Statements for a bold and colourful life, every pair in the S/S20 collection captures Minna’s hybrid essence: Strong yet sensitive. Tough but kind. Sweetly powerful. These shoes don’t ask your opinion – they trust their own direction.

Heels that celebrate vibrancy, joy and diversity

A gingham pattern emerges, transforming the iconic All Ears and Bunny Skater models for a sweet Spring look

Gladiator sandals wind their way up strong calves, kryptonite crystals explode in a burst of colour, while signature bows and pearls honour a more gentle femininity

Both elegant and practical, this beautifully designed loafer goes anywhere

Boots that reflect playfulness and joy

For 15 years, Minna Parikka has been on a mission to empower women’s self-expression. It’s been one hell of a ride, through challenges and conquests. Yet throughout, the designer has maintained the vision that so eloquently reflects her own journey: To support strong women, to give them a joyful space in which they can express their individualism.