The Minna Parikka brand was born the day that 15-year-old Minna decided shoes were her life’s true calling. Since then, the Helsinki-based designer’s creations have graced the feet and physiques of adventurous women around the globe,  including Lady Gaga, Taylor Swift, Paloma Faith and Beth Ditto.

Fun and bold – that’s Minna’s trademark – both as a woman, and a designer. Season after season, her creations win followers with their playful femininity, eccentricity, and exquisite attention to craftsmanship.

Minna’s work has featured in Vogue, Numéro, Elle, Marie Claire, Grazia, Glamour, Collezioni, Tatler, Harper’s Bazaar, WAD and French and Sleek, to name but a few. She even has her very own first class postage stamp in Finland!

“MY DESIGNS ARE LIKE LOVE LETTERS FROM ONE SHOE LOVER TO ANOTHER. LIFE IS TOO SHORT TO TAKE STYLE TOO SERIOUSLY.”

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THE WOMAN

Once she fell down the rabbit hole and chose the world of shoe design at the age of 15, Minna started chasing her dreams. She moved to England at 19 to pursue a degree in footwear design, spending the next six years living, working and finding inspiration in London, Milan and Barcelona. In 2005 she returned to her native Helsinki to launch the Minna Parikka brand.

Minna’s love of footwear is based on the fact that shoes – unlike clothes – don’t have to be inhabited by a body in order to look attractive. When they’re beautiful in their own right, and a then a woman steps into them – that’s when the magic happens. The right shoes can change how she looks, feels and is seen by others. As objects of desire for women and men, shoes aren’t just symbols of power – they’re the Holy Grail.

THE BRAND

It’s a strange contradiction that the world of women’s shoe design is dominated by men. Minna Parikka isn’t prepared to live in a world like that, so she’s on a mission to change it.

A lifelong shoe-lover herself, her work combines elements of surrealism, playfulness and contemporary design with a fearless attitude towards colour and form. Crafted in Spain from the finest materials with unparalleled attention to detail, Minna’s shoes have helped countless women build their own style from the ground up.

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UNIVERSUM

MINNA PARIKKA UNIVERSUM opened its doors in November 2012 on Helsinki’s main shopping drag, at Aleksanterinkatu 36. It’s over 80 square metres of accessory lovers’ wonderland, a sumptuous confection of wood, marble, leather and vivid colours – it even has its own mirrored kissing booth!