MINNA PARIKKA – for the woman who rejects the mundane, and finds reasons to celebrate and sparkle every day. Throughout seasons, the brand retains its signature eccentric feel, surreal and playful details, and exquisite attention to craftsmanship.

“My designs are almost like love letters from one high heel shoe lover to another. Allow yourself to be playful and let a pair lead you to new adventures. Life is too short to take style too seriously.”

The Woman

The story of the Minna Parikka brand began when Minna decided at the tender age of 15 that designing shoes was her life’s true calling.

“I felt like I’d been struck by a lightning when I first realized I could actually make a career out of making shoes.”

After moving to England at 19 to pursue a degree in footwear design, Minna spent the next six years living, working and finding inspiration in London, Milan and Barcelona. She returned to her native Helsinki in 2005 to launch the Minna Parikka brand.

Minna’s love of footwear is based on the fact that shoes – unlike clothes – don’t have to be inhabited by a body in order to look attractive. But while they’re beautiful alone, it’s when a woman steps into a pair that the magic really happens. The right shoes can change how she looks, feels and is seen by others. And as objects of desire for women and men, they’re not just symbols of power but its Holy Grail.


The Brand

It’s a strange paradox that the world of women’s shoe design is dominated by men.Well, Minna Parikka isn’t prepared to live in a world like that, and she’s on a mission to change it.

A lifelong shoe-lover herself, Minna creates designs that combine elements of surrealism, playfulness and contemporary design – in all colours one can imagine. Crafted in Spain from the finest materials with unparalleled attention to detail, Minna’s shoes have helped countless women build their own style from the ground up.

The Helsinki based designer’s accessories have graced the feet and bodies of women all over the world, including Lady Gaga, Taylor Swift, Fergie, Paloma Faith, Beth Ditto and the First Lady of Finland.

Her work has been featured in international publications, such as Vogue, Vogue Pelle, Elle, Marie Claire, Grazia, Glamour, Collezioni, Tatler, Harper’s Bazaar, WAD, French and Sleek, just to name a few. She even has her very own first class postage stamp in Finland and three pages in SCARPE!, a book of shoes by Rizzoli.




MINNA PARIKKA UNIVERSUM opened its doors in November 2012 at Aleksanterinkatu 36, Helsinki. The over 80 m2 accessory lover’s wonderland is a concoction of sumptuous materials like wood, marbel, leather and vivid colors – it even has its own mirrored kissing booth!