MINNA PARIKKA SHOP POPS UP AT KLUUVI with S/S 2012 ”HEARTBEATS”!
The first ever Minna Parikka pop-up shop opens this spring in Kluuvi shopping center. The shop opens on the 31th of March and blossoms until August.
Celebrating the World Design Capital Helsinki 2012 the unique 70 m2 boutique carries all the latest Minna Parikka pieces in an exciting environment where all the furniture is also for sale – even the 70’s designer chair you sit on or the jukebox that plays those Finnish tunes from the 60’s.
The most important element is yet the delicious S/S 2012 collection ”HEARTBEATS”. This spring Minna Parikka’s heart beats for tropical acid tones, melting ice cream, wings that take you high to the bright blue sky and heart decorations perfect for holiday romances and the electric nights. The collection is a bomb of colour splattered all over the shoes, clutches and gloves – full of details that make your heart melt.
The ever so desirable heart-decorated classics Raquel and Jodie introduce a completely new colour palette in orange, acid yellow, electric blue, grass green, pink, purple and metallic reptiles. Come and pick your favourite in the early days of May!
In addition, we are excited to introduce a new surreal collection of silk scarves and a leap to a completely new product category: Minna Parikka wallets.
Minna’s second collection of silk scarves is done in collaboration with a talented graphic designer Janne Hänninen. The names of the scarves tell it all: ”Battle of the beasts” and ”Spectacle Snake vs. Secretary Bird”, sized as gigantic as 110*110 cm. Not only for grannies!
And finally: Minna Parikka wallets. In late May, both the Minna Parikka Boutique and the pop-up will be carrying wallets with recognizable shoe silhouette detailing.
No wonder thinking of spring makes your heart beat.