Oksana On wearing Minna Parikka Caracal loafers
JANINE REWELL X MINNA PARIKKA COLLABORATION – BODY PAINTING AND SCANDINAVIAN SPRING
Put your high heels on and join us for an unseen body paint adventure mixing dance and Scandinavian illustration with fashion!
Click to see video: vimeo.com/89283310
A behind the scenes look at the body paint dance performance, from first brush strokes to the photo shoot.
Helsinki based illustrator Janine Rewell and shoe designer Minna Parikka teamed up for an exciting spectacle combining the world of body painting with MINNA PARIKKA SS14. “Playfully illustrating ‘It’s when a woman steps into a pair that the magic really happens’ is what the project is all about,” says Janine.
Indeed, the performance’s dazzling colors and sultry dancers bring Rewell’s designs to full bloom. Her geometric patters and attention to detail play splendidly on the supple curves of the female body. The photo series captures the magic moment as the models step out of the illustrations with a sexy liviness that celebrates Minna Parikka’s colorful spring collection.
Photography: Jonas Lundqvist
Art direction and illustration: Janine Rewell
Shoe design: Minna Parikka
Body Paint: Riina Laine & Saara Sarvas
Video: Rasmus Wilen & Björn-Axel Sjöblad