THE BRANDED

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MINNA PARIKKA CARACAL LOAFER IN THIS IS JANE WAYNE

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FASHION BLOGGER MAYO WO OF MELLOWMAYO WEARING MINNA PARIKKA CLEA HEELS

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Paloma Faith wearing Minna Parikka Lin heels

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Fashion blogger Caroline Blomst wearing from Stockholm Streetstyle wearing Minna Parikka Catula heels

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Oksana On wearing Minna Parikka Caracal loafers

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Finnish icon and superlady Lenita Airisto wearing Minna Parikka Jodie heels

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Finnish dance icon Aira Samulin wearing Minna Parikka Laika sandals

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Actress Stephy Tang wearing Minna Parikka Lynx and Caracal styles

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JANINE REWELL X MINNA PARIKKA COLLABORATION – BODY PAINTING AND SCANDINAVIAN SPRING

Put your high heels on and join us for an unseen body paint adventure mixing dance and Scandinavian illustration with fashion!

Click to see video: vimeo.com/89283310
A behind the scenes look at the body paint dance performance, from first brush strokes to the photo shoot.

Helsinki based illustrator Janine Rewell and shoe designer Minna Parikka teamed up for an exciting spectacle combining the world of body painting with MINNA PARIKKA SS14. “Playfully illustrating ‘It’s when a woman steps into a pair that the magic really happens’  is what the project is all about,” says Janine.

Indeed, the performance’s dazzling colors and sultry dancers bring Rewell’s designs to full bloom. Her geometric patters and attention to detail play splendidly on the supple curves of the female body. The photo series captures the magic moment as the models step out of the illustrations with a sexy liviness that celebrates Minna Parikka’s colorful spring collection.

Photography: Jonas Lundqvist
Art direction and illustration: Janine Rewell
Shoe design: Minna Parikka
Body Paint: Riina Laine & Saara Sarvas
Video: Rasmus Wilen & Björn-Axel Sjöblad

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